Group Created with Sketch.
Volume 10 No. 25


UEFA "signed an agreement with a newly created unit of Creative Artists Agency LLP to manage the sale of broadcasting rights to qualifying matches for Euro 2016 and the 2018 World Cup," according to Tariq Panja of BLOOMBERG. UEFA said in a release Monday that CAA Eleven "will handle the sale of the rights" that the football organization took over after promising its 53 member associations $1.5B, an increase on what they make through individual agreements. UEFA did not "provide details about whether CAA Eleven has provided any financial guarantees or what rights are included." The organization announced the agreement Monday following a meeting of UEFA’s executive committee in St. Petersburg, Russia. Olivier Guiguet and Stephane Schindler, who last year left executive positions at the sports rights holder Sportfive, "led the negotiations on behalf of CAA Eleven." The Daily Telegraph reported that the company has "offered €1.2B ($1.6B) to underwrite the sale and may be backed by 2022 World Cup host Qatar." L.A.-based CAA spokesperson Beth McClinton did not "immediately respond to a request for comment." UEFA spokesperson Thomas Giordano said that "more information will be provided in a separate news release in the coming days" (BLOOMBERG, 10/1).

Europe's "remarkable comeback" to win the Ryder Cup golf tournament brought a peak audience of more than 2 million to Sky Sports 1 in the U.K. Sunday night, according to Jason Deans of the London GUARDIAN. Europe's comeback attracted a five-minute peak of 2.235 million viewers. Overall, Sky Sports 1's coverage of the final day's play averaged 1.276 million viewers and a 6.8% share between 4pm and 1am local time. The Ryder Cup coverage was "the most-watched programme" on any channel outside the five main terrestrial networks, and had "a bigger average audience than any show on Channel 5 managed on Sunday" (GUARDIAN, 10/1).

Nine's rugby league grand final was viewed by an average of 3.87 million people in Australia Sunday, peaking at 4.65 million, according to Lara Sinclair of THE AUSTRALIAN. The result was beaten by Saturday's Australian Football League grand final on Seven, "which was watched by an average" of 4.05 million people nationally. According to the Nine Network, in the five capital cities, the rugby league grand final between the Canterbury Bulldogs and the Melbourne Storm averaged 2.56 million viewers and peaked at 3 million. Those numbers make it the highest-rating final since '06. The rugby league "helped push Nine to a sweeping ratings victory" with a network share of 40.8% Sunday night, ahead of Seven's 25.2%. The ABC came in third with a 17.2% share, beating Ten (12.9%) and SBS (3.9%) (THE AUSTRALIAN, 10/1).

Following former Juventus midfielder Alessandro Del Piero's move to Australia's Sydney FC, Mediaset Premium in Italy has "acquired the media rights" to 27 A-League games, according to Fabio Morasca of The broadcaster will air Del Piero's Australian debut against Wellington Phoenix FC on Oct. 6 at 9:30am, Italian time. Mediaset Premium will also broadcast Del Piero's debut in Sydney FC's new stadium against the Newcastle Jets (, 10/1). In Melbourne, Val Migliaccio wrote that Del Piero "has helped shatter a myth" that the A-League cannot be sold to cultured Italian markets. His arrival in Sydney has brought new opportunities in Italy, but Del Piero "must contend with a Serie A blackout as the competition is shunned" by Australian TV. The former Serie A player has been "in demand for an Italian pay-TV audience that has never shown interest" in A-League football until his  two-year contract with Sydney FC. For his part, Del Piero will not be able to watch Juventus matches this season "unless he bypasses Australian TV for Italy's government-owned Rai Int'l TV." Italian subscribers will be able to watch Del Piero for about $30 a month (HERALD SUN, 10/2).

Sunday's Bundesliga matches "obtained top ratings for free-to-air TV channel Sport1 and pay-TV network Sky," according to Fabian Riedner of Sport1's recap show "Bundesliga - Der Spieltag" attracted about 220,000 viewers or a "terrific" 1.3% share at 10:30pm CEST. In the marketing relevant target age group 14-49, the show was watched by 130,000 viewers or a 1.7% share. Sky's live broadcast of the two Sunday games also obtained "strong" ratings. At 3:30pm, 400,000 viewers tuned in to watch the match between Frankfurt and Freiburg. This number translates into a 3% market share. The second game between Wolfsburg and Mainz attracted 530,000 viewers at 5:30pm. The game's market share was 2.7% overall, including a "great" 3.2% share in the marketing relevant target age group (, 10/1).

German pay-TV channel Sky Deutschland "upgraded the program of its mobile service Sky Go," according to From now on, Sky subscribers "are able to watch Bundesliga and 2nd Bundesliga games on their iPhones." The only requirement is a WiFi connection. In addition to live games from Germany's top two football leagues, subscribers are also able to watch original Sky shows such as football talk "Sky90," "Samstag Live" and "Mein Stadion." Until the upgrade, Sky customers "were only able to watch Bundesliga games on TV, online, Xbox 360 and via WiFi on iPads." Sky, which won the the web and mobile media rights for the Bundesliga starting with the '13-14 season, will soon be able to offer live games on iPhone and iPad via 3G connection (, 9/28).

The London Games and Euro 2012 "failed to give national newspapers the expected boost in advertising spend," with media buying network ZenithOptimedia slashing more than £100M ($161M) from its forecast for the overall U.K. press market this year, according to Mark Sweney of the London GUARDIAN. In June, Zenith expected the total U.K. newspaper market to contract by a relatively resilient 1.7% year on year in '12. However, it has now taken a much more bleak position and "expects a fall of 5.8%." Zenith also expected the national newspaper market to rise 1% -- thanks to events including the Olympics and Euro 2012 -- which has now been "downgraded to a 5% year-on-year ad revenue fall." ZenithOptimedia Worldwide Head of Forecasting Jonathan Barnard said, "There was a failure of the huge investment in the Olympics and Euro football to translate into ad revenue spend. There were some notable circulation increases, and revenue from that, but not a significant increase in ad spend" (GUARDIAN, 10/1).