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Marketing and Sponsorship

Marketplace Roundup: FC Barcelona Gets Special Watch From Sponsor Seiko

FC Barcelona sponsor and watchmaker Seiko presented first team players and coaches with a special version of the Sportura watch. The Japanese company created the Seiko Sportura FC Barcelona, a specially designed model with an alarm and the Barça crest (FC Barcelona). ... Brasileiro club Fluminense "closed a contract" with supplement supplier Nutrilatina. The three-year deal will see the company be the official supplement provider of the club (MAQUINADOESPORTE.com.br, 10/1). ... Ligue 1 club AS Saint-Étienne has agreed to a two-year sponsorship deal with pet food distributor Rapid Croq'. The deal was brokered by marketing agency Sportfive and will see the club wear the Rapid Croq' logo on the back of their shorts during all home and away matches (ASSE).

MADE IN GERMANY: German 3rd League football team Stuttgarter Kickers signed an extensive marketing deal with sports marketing agency UFA Sports GmbH. The club decided to work with the Hamburg-based company after months of thorough examinations of the different offers. UFA Sports will support the club with the marketing of all ad, hospitality and merchandising rights. The rights itself remain with the club. The long-term deal is valid for all leagues (Stuttgarter Kickers). ... The German Beko Basketball Bundesliga (BBL) agreed to a new sponsorship deal with luggage manufacturer RIMOWA. The company will provide BBL award winners (MVP, Coach of the Year and German Rookie of the Year) with high quality luggage (Beko BBL).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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