IMG Media Receives Two Awards For Paralympic Short Films
IMG Media’s Corporate Films and Commercials division, part of IMG Worldwide, has won two more awards at the IVCA Clarion Awards for their series of short films featuring Paralympic athletes for Channel 4 and online grocer Sainsbury’s. The win came in the "Television" and "Advertising and Promotional" categories for "Sainsbury’s and Channel 4 Present... Series 2": a series of 10 x 90-second films which were commissioned by Channel 4 and sponsored by Sainsbury’s. The films formed part of their campaign to ignite the public’s interest in the London 2012 Paralympic Games and raise the profile of individual athletes. The films, which also promoted Sainsbury’s sponsorship of the Paralympics, were broadcast multiple times on C4, More 4 and online on YouTube, 4OD and other websites. The IVCA Clarion Awards are Europe’s biggest awards to recognize and reward communications for CSR, diversity, sustainability, community development, ethical, health and welfare issues in the public, charity, social enterprise and corporate sectors (IMG).