Saturday's Australian Football League grand final TV ratings were the "highest since West Coast's win over Sydney" in '06 according to Greg Denham of THE AUSTRALIAN. The national audience of 4.05 million "pushed the four-week finals series to a record" of almost 18.1 million viewers. The match was the highest-rating TV program in Melbourne for '12 and rated well in Sydney, "where it had an average audience of 610,000." AFL COO Gillon McLachlan described the Sydney figures as "a huge number" that equated to a prime-time rating. McLachlan said, "Our ratings and attendance figures for the finals series have been spectacular, up 20% in each category from last year." The grand final brought in 2.95 million metropolitan viewers nationally and a "regional audience of 1.1 million." It was the "third most watched" metropolitan TV program for the year (THE AUSTRALIAN, 10/1).
BSkyB tried unsuccessfully to get the BBC to broadcast more of the Olympics in 3D, and instead "worked with Eurosport to deliver 100 hours of coverage," according to Maisie McCabe of MEDIA WEEK. Sky COO Mike Darcey said that the the BBC partnership, which allowed Virgin Media, Sky and Freesat customers to watch 24 additional channels of Olympic content, "came about because Sky approached the BBC." Darcey said, "[Sky] had to get over, for a company that associates itself with sport, we had to come to terms with the fact the biggest sporting event was happening, and we were not going to be a part of that. We had to put that aside and think as a platform" (MEDIAWEEK.co.uk, 9/28).
IMG Media’s Corporate Films and Commercials division, part of IMG Worldwide, has won two more awards at the IVCA Clarion Awards for their series of short films featuring Paralympic athletes for Channel 4 and online grocer Sainsbury’s. The win came in the "Television" and "Advertising and Promotional" categories for "Sainsbury’s and Channel 4 Present... Series 2": a series of 10 x 90-second films which were commissioned by Channel 4 and sponsored by Sainsbury’s. The films formed part of their campaign to ignite the public’s interest in the London 2012 Paralympic Games and raise the profile of individual athletes. The films, which also promoted Sainsbury’s sponsorship of the Paralympics, were broadcast multiple times on C4, More 4 and online on YouTube, 4OD and other websites. The IVCA Clarion Awards are Europe’s biggest awards to recognize and reward communications for CSR, diversity, sustainability, community development, ethical, health and welfare issues in the public, charity, social enterprise and corporate sectors (IMG).