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Volume 6 No. 212
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Freexmedia Extends Its Marketing Partnership With The German Hockey League

Hamburg-based online marketing company Freexmedia "agreed to continue its marketing" of the German Hockey League's (DEL) official website www.del.org, according to HORIZONT.net. The company agreed to the deal with website operator and streaming service Laola1, which is a subsidiary of Sportsman Media Holding. Laola1 "completely overhauled the league's website," which now includes free recaps of every DEL game. Freexmedia Managing Dir Andres Engenhardt said, "German hockey fans can't get around www.del.org. With the continuation of this partnership we are able to offer our advertising customers a predominantly male, sports enthusiastic and high-income target audience" (HORIZONT.net, 9/25).