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Volume 10 No. 25


Reports of a decision by Italy's national broadcaster RAI against televising sports deemed violent when children might be watching "was denounced by the head of the country's Olympic organization," according to Italian Olympic Committee President Gianni Petrucci said, "I learn with disbelief and dismay that RAI has decided not to broadcast during prime-time Olympic sports such as boxing, judo, wrestling, and taekwondo," to shield children. Calling it "an affront" to sport, Petrucci said the decision was "a serious act and unheard of," adding that he will raise the issue with RAI execs (, 9/27).

The English Premier League revealed that broadcaster SuperSport has "retained the rights" to show live EPL matches in South Africa, Nigeria and other parts of sub-Saharan Africa from '13-16, according to REUTERS. Financial terms of the deal were not made available, but the EPL is thought to have "secured an improvement" on the current deal, which expires at the end of this season. SuperSport is part of the MultiChoice pay-TV business and has its headquarters in South Africa but broadcasts across the continent. The league is in the "process of renewing" overseas broadcast deals in territories around the globe. It has already secured a 70% increase in the value of domestic TV rights in an agreement worth more than £1B ($1.62B) annually. The total value of overseas rights under the current three-year deal was around £1.3B ($2.1B), which is "a lot more than other European leagues can generate" for their int'l rights (REUTERS, 9/27).

German pay-TV channel Sky and public broadcaster ARD "obtained strong ratings with their Bundesliga coverages on Wednesday," according to Uwe Mantel of However, the second game day of the Bundesliga's "English Week," meaning mid-week fixtures, attracted fewer viewers than Tuesday's coverage. Sky's Wednesday broadcast of all six individual match-ups and its simulcast "was watched by an average of 950,000 viewers, which is about 250,000 fewer than Tuesday's coverage." Those numbers translate into "an overall market share of 3.2% and 4.5% in the marketing relevant target age group 14-49." Public broadcaster ARD also attracted fewer viewers to its recap show "Sportschau" on Wednesday. An average of 2.8 million viewers tuned in to Wednesday's show, which is down from 3.26 million on Tuesday. Overall, ARD had a market share of 15.4% and 10.9% in the marketing relevant target age group (, 9/27).

Marca TV has acquired the rights to La Liga’s free-to-air game, according to Raul Pina of EL MUNDO. In recent years, and the first three weeks of this season, the game had been offered by La Sexta. Mediapro accepted Marca TV’s offer and the broadcaster’s first game will be Monday’s 9:30pm local time clash between Getafe and Mallorca (EL MUNDO, 9/27). In Madrid, MARCA reported that Mediapro received five bids for the free-to-air match but chose Marca’s offer because of the "specialization of the channel, the quality of its content and its successful trajectory." The deal is for the entire '12-13 season (MARCA, 9/27).

IN OTHER SPANISH TV NEWS...: Broadcaster Antena 3 has "confirmed its plan to acquire" rival La Sexta. The takeover will be effective as of Oct. 1 and will give the group control of eight Spanish terrestrial TV channels (Antena 3, Neox, Nova, Nitro, La Sexta, Xplora, La Sexta, and GolT). Once the takeover is completed, Antena 3 will control "around 42% of the advertising market" in Spain (NOTICIASDENAVARRA, 9/27)...

The London Games "proved to be digital gold" for the BBC, which received a record-breaking 200 million viewing requests on the iPlayer in August, according to Mark Sweney of the London GUARDIAN. Usage of the BBC iPlayer video-on-demand service in August "broke a slew of records," including most monthly show requests, most requests per week, most users per week and most usage over mobile and tablets. Live viewing "also hit an all-time high," accounting for a third of the 151 million iPlayer requests to watch TV shows in August. The proportion of live vs. recorded TV viewing is typically less than 15% of the total. Overall, there was a record 196 million requests to view TV and radio programs on the iPlayer in August. The Opening Ceremony was "the most watched" event with 3.9 million requests, followed by the Closing Ceremony with 2.11 million (GUARDIAN, 9/27).

CONCACAF has accepted a joint bid from World Sport Group and Traffic Sports for the confederation's int'l media rights. The two-year agreement was reached after due process from the CONCACAF Evaluation Committee, comprised of Canadian Soccer Association President Victor Montagliani; Costa Rican Football Federation President Eduardo Li; and Grenada Football Association President Cheney Joseph; who assessed the different bids. The deal includes full-match and highlight-TV broadcast rights for the 2013 Gold Cup, the confederation's biennial championship for national teams; the '12-13 and '13-14 editions of the CONCACAF Champions League; the 2013 UNCAF Copa Centroamericana; as well as next year's CONCACAF Men's U-17 and U-20 Championships. Under terms of the deal, World Sport Group and Traffic Sports acquired the right to market the CONCACAF properties in all territories outside of the CONCACAF region, with the exception of rights for the Champions League in Latin America. TV, web and mobile communication devices will be utilized as transmission vehicles (CONCACAF).

Hamburg-based online marketing company Freexmedia "agreed to continue its marketing" of the German Hockey League's (DEL) official website, according to The company agreed to the deal with website operator and streaming service Laola1, which is a subsidiary of Sportsman Media Holding. Laola1 "completely overhauled the league's website," which now includes free recaps of every DEL game. Freexmedia Managing Dir Andres Engenhardt said, "German hockey fans can't get around With the continuation of this partnership we are able to offer our advertising customers a predominantly male, sports enthusiastic and high-income target audience" (, 9/25).