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Volume 10 No. 23
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Spain's Top Flight Basketball League And Kia Agree To Extend Sponsorship Deal Through '15

The Spanish Basketball League (ACB) and automaker Kia have agreed to extend their partnership for another three years. With the new agreement, Kia will be the official sponsor of all ACB competitions until '15. The deal also makes Kia the official car of all ACB competitions. The partnership between the two organizations began with the '10-11 season. ACB Dir General Albert Agusti said, "Today, if a competition wants to be important, it needs to associate itself with equally relevant brands, and at the ACB we consider our association with Kia to be strategic" (ACB).