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Marketing and Sponsorship

MediaCom Sport Expands Into Russia, Brazil, U.S. and Germany

Specialist sponsorship and strategy team MediaCom Sport is "set to roll out its operation in four key markets in the coming months," starting with Russia this week, according to Arif Durrani of MEDIA WEEK. MediaCom Sport Russia & CIS will open for business in Moscow and "soon be followed by a further three new offices servicing the U.S., Brazil and Germany within three months." The agency has appointed Ken Crease, the former managing director of Sport Media Group, to lead its Moscow office. The eastern European market "is expected to be a key market for sports sponsorship in the next two years, with Russia hosting both the Winter Olympics in '14 and the FIFA World Cup in '18." A number of MediaCom clients are already reported to be signed as partners for the two events, and total sponsorship deals around Sochi 2014 are tipped to be worth $1.2B (MEDIAWEEK.co.uk, 9/24).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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