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Marketing and Sponsorship

Marketplace Roundup: Sochi 2014 Adds To Its Sponsor List

Russian PR agency CROS has been named Sochi 2014 Olympic and Paralympic Winter Games supplier in the "public relations services" category. The company will focus on Sochi 2014 communications programs. Working alongside the Organizing Committee they will deliver communication support to promotion campaigns addressing the key Sochi 2014 streams and Paralympic awareness program. The Organizing Committee has signed a deal with Coca-Cola and Ingosstrakh, for them to become presenting partners of the Sochi 2014 Olympic Torch Relay. The Sochi 2014 Olympic Torch relay will start on Oct. 7, 2013. Additionally, German company Ottobock became the official supplier of technical service, Jet Set Sports has been named official supplier and the Klinsk Institute for Occupational Safety and Health was named the supplier in the “occupational safety” category (Sochi 2014). ...  Second Bundesliga club SSV Jahn Regensburg extended and expanded its sponsorship deal with supermarket chain Netto. Regensburg's next home game against FC St. Pauli on Friday will be presented by Netto. The supermarket chain will also become a premium sponsor for the '12-13 season (SSV Jahn Regensburg).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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