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Volume 10 No. 25


Sky Sports has secured six England overseas cricket tours, including next year’s Ashes, under new deals in Australia, India and South Africa. The deal with Australia runs through '16, India through '18 and South Africa  through '20. The new deals also give Sky Sports viewers live coverage of six England overseas series as well as Test cricket featuring every Test nation. The four-year deal in Australia begins with next year's Ashes in Australia, and includes England’s '15 triangular series visit. The period also includes Australia's home series with South Africa, Sri Lanka, West Indies, India and New Zealand, plus Australia’s domestic Twenty20 Big Bash League. The deal in South Africa includes live broadcasts of the next two England tours in '15 and '19. It also includes the current No. 1 Test nation against New Zealand, Pakistan, India, Australia, West Indies, Sri Lanka, Bangladesh and Zimbabwe, plus domestic Twenty20 matches from South Africa. The deal in India includes England’s tour this winter and its tour in '16-17. Sky Sports viewers will see matches against Australia, West Indies, South Africa, Sri Lanka and New Zealand (Sky). The deal was secured through IMG Media (IMG).

The Australian National Basketball League will be seen in New Zealand on Sky for three more years under a new deal announced by Basketball Australia. Basketball Australia has signed its first multi-year broadcast partnership deal in New Zealand with Sky Television -- allowing New Zealand fans to see more NBL matches across multiple platforms. Basketball Australia has now secured a three-year partnership that will see more iiNet NBL Championship games broadcast into New Zealand on multiple platforms through the end of the '14-15 season. The agreement means Sky Sport will broadcast all SKYCITY Breakers home and away games, including any finals. The agreement also allows Sky to be able to continue to offer fans access to games online via the iSky website and on mobile. Sky Sport will also broadcast additional non-Breakers games on TV and online via the iSKY website (Sky).

Almost "1 million viewers tuned in to Sky Deutschland" Tuesday to watch the pay-TV channels coverage of the first Champions League gameday, according to Sidney Schering of Sky's Champions League coverage, which started at 8:45pm was watched by a total of 900,000 viewers or a "strong" 3.3% market share. In the marketing relevant target group 14-49, Sky attracted 440,000 viewers or 3.9% (, 9/19).

La 1's broadcast of the Champions League group stage match between Real Madrid and Manchester City was watched by an average of 7 million people and a 40% market share. The "golden minute" occurred at 10:22pm local time when Cristiano Ronaldo scored to give Madrid the 3-2 victory. A total of 14.9 million people were tuned in to the broadcast at that time (EUROPA PRESS, 9/19).

The broadcast of the Champions League group stage match between Paris St. Germain and Dynamo Kiev on Canal + had an average audience of 1.48 million people and a 25.4% share (, 9/19). 

Marketing company Sportfive, which has the broadcast rights for the Polish national football team, "has resumed negotiations with Polish TV channel TVP," according to The "negotiations concern the team's next two matches," the qualifying match for the 2014 World Cup against England, which will take place on Oct. 16, and the int'l friendly against South Africa, scheduled for Oct. 12. Sportfive Poland President Andrzej Placzyński said that the "talks are aimed in the right direction." Placzyński said, "I think that so far everything is going well. The provisional date, after which we will start any conversation with other broadcasters, is the end of this week." Placzyński did not want to talk about "other potential partners who could take over the rights." The situation aroused the interest of the National Broadcasting Council, which noted that "matches of the national team in World Cup qualifying is an important social event and should be available to viewers in the program nationwide" (, 9/17)