Eurovision Partners With NBA For Worldwide Coverage
Eurovision and the NBA have teamed up to transmit live NBA games, NBA TV (the league's 24 hour network) and other NBA programming to the league's int'l TV and digital media partners around the world. NBA content will be transmitted and available throughout the year in HD. Along with live games throughout the season, fans will have access to NBA TV, highlight shows such as NBA Action and NBA Daily, and additional NBA programming. NBA live games and programming reached fans in 215 countries and territories in 47 languages last season. Eurovision will transmit NBA content globally to basketball fans in Europe, the Middle East, Central America, South America, Asia and Africa from its technical operations center. The first NBA programming that Eurovision will transmit wil be the Oct. 5 preseason game in Istanbul between the Boston Celtics and Turkish team Fenerbahce Ulker. The first NBA regular-season game will be on the season's opening night on Oct. 30 when the Celtics visit the defending NBA Champion Miami Heat (NBA).