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Marketing and Sponsorship

Paralympians Peacock, Weir Should Cash In On Mainstream Appeal, Analysts Say

Sponsorship experts said that Team GB Paralympians Jonnie Peacock, David Weir and others now "have mainstream appeal and will attract similar size sponsorship deals to Olympians, but the stars will need to cash in now," according to John Reynolds of MARKETING MAGAZINE. The exploits from the likes of Peacock, Weir, Hannah Cockroft and Ellie Simmons "have made the star Paralympians household names in the past few days." Paralympic sponsor BT is also a sponsor of some of the individual athletes such as Peacock and Cockcroft, while GlaxoSmithKline-owned Lucozade sponsors Weir, who also works with BMW, which is "currently running a TV ad with the star." Fastrack Head of PR Steve Chisholm, who works with BT as a client "believes the athletes now have mainstream appeal, boasting the same level of appeal as Olympians." Chisholm said, "Mainstream consumer brands will now be targeting these athletes. The level of interest in the Paralympics means that this is a huge cross over moment for the athletes." However, one concern, highlighted by Chisholm and other experts, is that, unlike Olympics, "there are very few events following on" fromm the London Paralympics. Chisholm said, "The main challenge is to continue the profile in four year cycles" (MARKETINGMAGAZINE.co.uk, 9/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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