The ICC Signs Media Rights Deals With SNTV, Perform And Reuters For Sri Lanka '12
The Int'l Cricket Council has signed Sports News Television (SNTV), Perform and Reuters as distributors for the ICC World Cricket Twenty20 Sri Lanka 2012 event. These deals guarantee news broadcasters around the world access to news highlights from matches, press conferences, player interviews and event-related stories providing up-to-the-minute information to more than a billion viewers. In addition, the ICC launched the official ICC World Twenty20 Sri Lanka 2012 online media center on Sunday. This online resource, which is free to access and available to all media, irrespective of whether they are accredited for the event, contains a wide variety of resources to help enhance media coverage of the tournament. Some of the key highlights of the online media center include detailed team and player profiles for each of the 12 men's and eight women's teams, information on each host city and venue, contact information for event staff and a list of media transportation information, including a full timetable of transport on match days (ICC).