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Volume 10 No. 25


Sky Sports has signed a three-year contract extension to show more than 60 NFL games each season in the U.K. The contract begins with Wednesday's season opener between the Dallas Cowboys and N.Y. Giants and runs through the '14 season. The deal includes rights to games played at Wembley Stadium in London, the playoffs and the Super Bowl. Financial terms were not disclosed. NFL U.K. Managing Dir Alistair Kirkwood said in a statement, “We are delighted to extend the relationship between the NFL and Sky Sports into its 20th year. Through their coverage the game has attracted many new fans in this country, and we look forward to another three seasons of excellent coverage of including the International Series matches at Wembley and the next three Super Bowls.” Games already confirmed include Wednesday's opener, plus Colts-Bears and 49ers-Packers Sunday, Packer-Bears next Thursday and Saints-Panthers and Redskins-Rams on Sept. 16. Sky Sports' NFL coverage will be presented by broadcaster Kevin Cadle, who will be joined during the season by studio guests Neil Reynolds and Cecil Martin. Sky Sports News HD will also provide up-to-date news, views and previews throughout the season while will offer extensive gridiron coverage (NFL).

The German Hockey League (DEL) revealed that it will introduce "Power Breaks," during each game of the '12-13 season, according to the SID. Power Breaks are 90-second commercial breaks that "provide teams and league broadcaster ServusTV with an additional opportunity to generate sponsorship money." Hamburg Freezers Managing Dir Michael Pfad, who is also a member of the DEL Media and Marketing Commission, said, "I'm convinced that the league will become more attractive because teams will be able to use their top lines more often. In addition, Power Breaks are an attractive marketing tool, which clubs can use to provide their sponsors with an additional promo time." Power Breaks are restricted to once a period, but only if there are less than 12 minutes left to play and there is a stoppage in the game. In addition, both teams have to be at full strength, and Power Breaks cannot occur during the final minute of the first and second period as well as during the last two minutes of the third period (SID, 9/3).

Sports and Olympics TV producer David Neal has joined Fox Sports Media Group as Exec Producer for the FIFA World Cup across all Fox Sports platforms. Neal's responsibilities include developing the creative plan. Neal will design the production infrastructure for FSMG's stadium and studio operations, as well as forming the on-air, production and technical teams to call and present the action. Also, Neal will work closely with FIFA, host broadcaster HBS and local World Cup host organizing committees to implement Fox's operational plan for each World Cup event. Neal will also work closely with Exec VP David Nathanson and Exec Producer Jonty Whitehead to expand the network's programing and business opportunities and production capabilities (FOX).

The Tennis Podcast, a new free, downloadable tennis radio show, has broken into the top 20 of all sports podcasts in the U.K. just three months after it launched. The podcast, which is produced by LawSports and presented by BBC Radio 5 Live commentator David Law and Catherine Whitaker, features in-depth interviews with tennis players, former champions, administrators and journalists. In the coming weeks, the Tennis Podcast will feature exclusive, in-depth interviews with John McEnroe, Björn Borg and Mats Wilander (LawSports). ... New Zealand Cricket agreed to a two-year deal with Sky TV for the broadcasting of all home domestic and int'l cricket matches. The new agreement runs through March '14 and will include tours by England, the West Indies and India. Part of the new commitment from Sky TV is to broadcast a number of domestic HRV Cup matches in the highly-rated Friday nighttime slot (New Zealand Cricket).