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Marketing and Sponsorship

Aerospace And Defense Group EADS Paterns With F1 Team Caterham

The Caterham F1 Team confirmed that EADS, the aerospace and defense group, has joined the team as an official partner. EADS logos will appear on the CT01 2012 race cars and across the whole team beginning with the Belgian Grand Prix. EADS comprises commercial and military aircraft maker Airbus, the European leader in space programs Astrium, defense and security systems provider Cassidian and helicopter maker Eurocopter. Caterham F1 Team Principal Tony Fernandes said, "The partnership with EADS and Caterham F1 Team is the first of a number of exciting announcements we will be making about projects that various arms of the Caterham Group are working with EADS on" (Caterham F1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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