SevenOne Media "acquired the marketing rights for the official website of the German football Bundesliga." The Bundesliga's website, bundesliga.de, "attracts on average 2.41 million unique users a month." In addition, its videos "receives more than 1.5 million views per month." SevenOne Media, which is part of the ProSiebenSat.1 media group, is also the marketing partner of Sport1.de and Motorsport-Total.com (KRESS.de, 8/27). ... German Hockey League (DEL) club EHC Red Bull Munich teamed up with Munich-based radio station Radio Arabella for the upcoming DEL season. Listeners of Radio Arabella will get live in-game updates from all of the team's home games, as well as background stories and giveaways (EHC Red Bull Munich). ... Austria public broadcaster ORF "will show daily coverage of the Paralympic Games on its main channel ORF eins or on its digital sports channel ORF Sport +." In Germany, public broadcasters ARD and ZDF "will broadcast more than 65 hours from London." That is "more than double the air time" of the 2008 Paralympic Games (KURIER.at, 8/28). ... Int'l sports broadcaster Setanta Sports has agreed to a multi-year deal to distribute its exclusive rugby programing on India's premier sports entertainment channel, Sony SIX. Sony SIX will broadcast live coverage of the RBS Six Nations, Super Rugby and Rugby Championship (formerly Tri Nations) as well as showing Setanta's flagship rugby program: "The Breakdown" (Setanta).
BRIT ROUNDUP: Telecoms company BT is understood to "have started approaching possible ad sales partners," including ITV, ahead of next year's launch of its football channel showing EPL matches. BT is believed to be "planning to talk to a number of possible partners and there is no suggestion that ITV and BT have begun an exclusive process" (MEDIAWEEK.co.uk, 8/28). ... Chocolate brand Cadbury is "planning to mirror its social media Olympic activity with a similar push supporting the Paralympics," after claiming that its Olympic sponsorship has won it millions of new social fans. Kraft, which owns Cadburry, claims that its social media activity "has been a success." It was able to add 2.5 million fans and followers to its U.K. social media channels on Facebook, Twitter and Google+, which are dedicated to the Games, since the start of the year (MARKETINGMEGAZINE.co.uk, 8/27).
