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Study: Adults Went To Newspapers Over Facebook, Twitter For Olympic News

Nearly three in 10 adult online users "went to newspaper websites to follow the Olympics," surpassing Twitter and Facebook, according to Nick Batten of MARKETING MAGAZINE. Research commissioned by newspaper marketing body Newsworks showed that 29% of adults went to newspaper websites for their Olympic-related news, compared to 25% for Facebook, 15% for Twitter and 12% for YouTube. The study, carried out online among U.K. adults over the first post-Olympic weekend, also found that national newspaper content, both printed and online, "was consumed by 78% of all adults, which would equate to an audience of 32.8 million." Mobile phones were used to access news content by 41% of the 18- to 34-year-old age group, while computers and laptops were the most dominant platform among 18- to 24-year-olds (45% usage) and tablets were most used by 25- to 34-year-olds (15% usage) (MARKETINGMAGAZINE.co.uk, 8/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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