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Volume 10 No. 25
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Media Notes: ICC World Twenty20 To Air In U.S. On ESPN3

Cricket fans in the U.S. will be able to watch the Int'l Cricket Council World Twenty20 Sri Lanka 2012 at no cost for the first time in September. ESPN3 was confirmed by ESPN STAR Sports, ICC's global broadcast partner, as the network in the U.S. for the tournament. As part of the build-up to the event, India legend Anil Kumble will travel to the U.S. and promote the tournament being held in Sri Lanka between Sept. 18 and Oct. 7 (ICC).

SOCIALLY SAVVY: The Australian Football League's Essendon Bombers are using their presence on Facebook to exclusively distribute news about players resigning. The app features a blurred photo that gradually reveals the resigned players as more fans "like" the page (SPONSORSHIPNEWS.com.au, 8/17).