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Marketing and Sponsorship

TaylorMade Inks Deal With The Emirates Australian Open

TaylorMade-adidas Golf has been named the newest partner of the Emirates Australian Open. The event will be held Dec. 6-9 at The Lakes Golf Club. TaylorMade will be the official golf ball through a driving range sponsorship and provision of prizes for the official Pro-Am and 'Super Monday,' where amateurs will have the chance to play the championship course. TaylorMade will also conduct a number of activities during the event week, including product demonstrations, allowing consumers to trial their clubs and putters and a consumer promotion to play in the championship Pro-Am with a PGA Tour professional. TaylorMade's staff players include Australians Jason Day, Mathew Goggin, Marcus Fraser, Greg Norman and John Senden (PGA).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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