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Volume 6 No. 216

Marketing and Sponsorship

The German Olympic Sports Federation (DOSB) extended its partnership with adidas through '16. This means the German Olympic teams at the '14 Sochi Winter Games and the '16 Rio de Janeiro Summer Games will wear adidas. In addition, DOSB and adidas will work together on various other projects and initiatives over the next Olympiad. Adidas has been the official supplier of the DOSB for more than 40 years. The Olympics partnership goes back even further. Adidas first supplied German athletes at the '28 Amsterdam Games. For the London Games, adidas supplied German athletes with more than 60,000 products. The deal was brokered by DOSB's marketing agency Deutsche Sport-Marketing (DOSB).

Australian Football League Gold Coast Suns extended its five-year partnership with Australian superannuation fund HOSTPLUS. The company will remain with the club until the end of '16 (Gold Coast FC).

LET'S DO IT AGAIN: German Basketball Bundesliga club BBC Bayreuth revealed its new shirt sponsor for the upcoming season. Electricity operator TenneT will be featured on the players' chests during the '12-13 campaign. The company had been the club's shirt sponsor for the past two years but discontinued the sponsorship deal in June. BBC Bayreuth was unable to acquire a new shirt sponsorship deal, so TenneT agreed to be the club's shirt sponsor for another season (BBC Bayreuth).

A TIMELY DEAL: noted the Malaysian Open has signed Swiss watch manufacturer Rado as a sponsor of the tennis tournament. Rado will be the official watch partner for the fourth edition of the Malaysian Open (

YOU NAME IT: noted that adidas, one of the official sponsors of the 2014 World Cup in Brazil, released on Sunday the options for the name of the ball that will be used in the tournament. The three choices are: Bossa Nova, Brazuca, and Carnavalesca. The German company is holding an online poll that will run through Sept. 2 and the name with the most votes will be kept (, 8/13).