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Volume 10 No. 22
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Sponsorship Today Releases List Of Top-Earning Olympic Athletes

U.K.-based Sponsorship Today compiled a list of the top Olympic sponsorship earners. The list includes only those athletes whose endorsements are derived mainly from activities as Olympians. Sprint racers offer the greatest appeal to sponsors, although swimmers come a close second. The list shows that it is more than just speed that bring in the money. Britain's Jessica Ennis, the face of the London Games in the U.K., is rewarded in part for her "girl-next-door" image (Sponsorship Today).

Name Sports / Country Earnings
Usain Bolt Sprinter, Jamaica $20M
Kim Yuna Ice skater, South Korea $9M
Michael Phelps Swimmer, USA $7M
Liu Xiang Sprint hurdler, China $4M
Yelena Isinbayeva Pole vaulter, Russia $2.7M
Lolo Jones Sprint hurdler, USA $2.7M
Ryan Lochte Swimmer, USA $2.3M
Sanya Richards-Ross Sprinter, USA $2M
Oscar Pistorius Sprinter, South Africa $2M
Jessica Ennis Heptathlete, Great Britain $1.7M
Chris Hoy Cyclist, Great Britain $1.5M