Marketing and Sponsorship

Bundesliga Club Werder Bremen Agrees To Shirt Sponsorship Deal With Wiesenhof

8.9.2012

German Bundesliga club Werder Bremen, one of two remaining clubs without a shirt sponsor for the upcoming season, "has finally acquired a sponsorship deal," according to Christoph Sonnenberg of BILD. The newspaper reported that the logo of German-based chicken producer Wiesenhof "will be featured on the players' chests in the upcoming season." The two-year deal is reportedly worth €5M ($6.2M) annually. Werder Bremen did not confirm the report (Bild, 8/8).

IN THE MAIL: German 2nd Bundesliga club FSV Frankfurt agreed to a new partnership with online mailing service provider onlinebrief24.de. The one-year contract includes stadium ad space, hospitality packages and logo presence on the club's website (FSV Frankfurt).

IN FRANCE: BUSINESSPORTAL.com reported that Ligue 2 side Tours FC has agreed to a deal with Saxoprint. The agreement will make the online printing service company the main sponsor of the club (BUSINESSPORTAL.COM, 8/6).

PREVIOUS German Basketball Club Necker RIESEN Ludwigsburg Acquires Three New Sponsors NEXT DEL's Augsburg Panther Extends Partnership With Energy Company Lechwerke

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/09/Marketing-and-Sponsorship/German-football.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/09/Marketing-and-Sponsorship/German-football.aspx