Group Created with Sketch.
Volume 6 No. 212


Great Britain hurdler Dai Greene's fourth-place finish in the men's 400m hurdles was watched by just less than 12 million viewers on BBC channels, Monday's biggest London Games audience, according to John Plunkett of the London GUARDIAN. The Dominican Republic's Felix Sanchez won the race, which was "watched by a five-minute peak of 11.6 million viewers on BBC1, a 42.8% share of the audience" at 8:45pm, with another 349,000 watching on BBC Olympics 1. BBC1's evening Olympics program averaged 9.3 million viewers, a 37.3% share, between 7pm and 10pm. BBC3's evening program had an average of 700,000 viewers (2.8%) between 7pm and 11pm, peaking with 1.8 million viewers (8.2%) in the five minutes from 10:10pm. Additionally, a total of 5.3 million viewers watched Great Britain's Beth Tweddle win her first Olympic Medal with a Bronze in the uneven bars. And toward the beginning of the day, a total of 2.2 million viewers watched Great Britain win its first showjumping Gold Medal in 60 years (GUARDIAN, 8/7). The London TELEGRAPH cited the IOC saying that more than 50.572 million people, about 88% of the total number of U.K. residents, have tuned in "as Britain closes in on its best Games in more than a century." IOC TV Marketing Services Managing Dir Timo Lumme said, "I think London 2012 heralds a new era in Olympic broadcasting." He said that there are "likely to be more than 100,000 hours of TV footage of the Games," compared with 61,000 hours for Beijing in '08. He added that digital output, online and on mobile phones is "also expected to exceed the amount of TV footage for the first time." Lumme said organizers believe the London Games' broadcasts will reach "more viewers than ever before," with a global reach of 4.8 billion across every country in the world (TELEGRAPH, 8/7).

GERMANY'S OLYMPIC FEVER:'s Sidney Schering reported that the "Olympic fever" in Germany did not slow down and "attracted almost 8 million viewers." Public broadcaster ARD's Olympic highlight show "Olympia Telegramm" gained Monday's top rating. A total of 7.99 million viewers or a "sensational" 30.7% tuned in at 10:15pm CEST. In the marketing relevant age group 14-49, the show attracted 3.1 million viewers or 28.8%. ARD's coverage of Monday's track and field events was watched by an average of 7.21 million people. The market share of the track and field events in the target group was 23.5%. Boxing attracted 6.34 million viewers or 28.9% overall and 23.9% in the target group. A high number of people also watched Olympic diving at 10:55pm. A total of 4.76 million viewers or 24.6% overall and 20.8% in the target group watched the men's 3m springboard preliminary round. In addition, table tennis and sailing proved to be very popular with the viewers of the target group. ARD's afternoon coverage of those two events had a market share of 23.7% and 23.5%, respectively (, 8/7).

SPAIN'S SLAM DUNK: VERTELE reported that La 1's coverage of the Olympics men's basketball game between Spain and Brazil was watched by 2.24 million people for a 20% market share. The most-watched minute came at 10:42pm when 3.699 million people were tuned in or a 24.7% share (VERTELE, 7/8).

ESPN "has followed Sky Sports" in agreeing to a five-year contract with Scottish football, according to the PA. ESPN "will screen 30 Scottish Premier League games and 10 Rangers games from the Third Division," including three from Ibrox. ESPN's coverage begins on Sunday with Dundee United's season opener against Hibernian. It will then show the Edinburgh derby on Aug. 12 and Celtic's first league visit to Ross County on Aug. 18. Details of Rangers coverage "will be announced later." Kilmarnock Chair Michael Johnston said he understood there would be no "significant reduction" in broadcasting contract revenues (PA, 8/3). The total of 40 games is 10 more than ESPN broadcast in previous seasons (ESPN, 8/3).

GOING VIRAL: The Scottish DAILY RECORD reported that the SPL "have joined forces with YouTube" in a deal, which will see "match highlights and exclusive content made available to fans in the U.K. and around the world for the next three seasons." The partnership "is a first for league football in the U.K." and will see the SPL's official YouTube channel "splofficial" screen highlights from every Clydesdale Bank Premier League match, beginning this season. The channel will also cover pre- and post-match reaction from players and managers, as well as exclusive behind-the-scenes features (DAILY RECORD, 8/7).

The German Hockey League (DEL) and its media partners, TV channel ServusTV and website, released a first list of live games that they will broadcast in the upcoming season. The '12-13 DEL season starts in six weeks on Sept. 14 with the Rhineland derby between the Cologne Sharks and the Krefeld Penguins. Coverage of the game will start at 7:10pm local time on both ServusTV and The two broadcasters will alternate over the course of the season, with showing live games on Friday nights and ServusTV on Sundays (DEL).

Below are a few highlights of the broadcast list:

Date Game Channel / Time
Sunday, Sept. 16 Adler Mannheim vs. Eisbären Berlin ServusTV / 5:25pm
Sunday, Sept. 23 Hamburg Freezers vs. EHC Red Bull Munich ServusTV / 5:25pm
Friday, Sept. 28 Cologne Sharks vs. Dusseldorf EG / 7:25pm
Friday, Oct. 19 Iserlohn Roosters vs. Thomas Sabo Ice Tigers / 7:25pm
Friday, Oct. 26 ERC Ingolstadt vs. EHC Red Bull Munich / 7:25pm

Find the complete list here.

The European Union of Gymnastics (UEG) and the European Broadcasting Union have agreed to an all-inclusive global media rights and services deal. The deal prolongs the organization's current arrangement, covering ten championships between '13 and '16, including all Men's and Women's European Artistic and Rhythmic Championships. Moreover, the EBU will distribute on behalf of the UEG the European Championships in trampoline, aerobic and acrobatic gymnastics. The EBU will also be the UEG's exclusive worldwide service partner on various levels of contract management, implementation and signal distribution. This will include live broadband Internet streaming of all European Artistic Championships during the term, and close cooperation on other new media exploitation (EBU). 

UEFA has awarded the free-to-air media rights for the '12-15 Champions League and Europa League to KTK in Kazakhstan. Commercial broadcaster KTK will show a live match each matchnight in respect of the Champions League and the best live match each kick-off slot in respect of the Europa League. Live match coverage of both competitions will be followed each matchnight by a highlights program also on KTK. Kazakhstan will also be able to follow coverage of both competitions on mobile and on the Internet via (UEFA).

RIGHTS IN ALBANIA: In Albania, UEFA awarded certain media rights for the '12-15 season to TV Klan. Commercial broadcaster TV Klan will broadcast each matchweek the best live match each Wednesday followed by a highlights program. Albanian football fans will also be able to follow the Champions League on mobile devices and the Internet via (UEFA).

The SID noted German free-to-air sports TV channel Sport1 "will broadcast live the Supercup games of the German national basketball team." The annual Supercup tournament, which starts on Aug. 11, will also feature the national basketball teams of Finland, Turkey and Poland. Sport1 will start its broadcast on Saturday with the game between Germany and Finland at 6pm local time. On Sunday Sport1 will show Germany's game against Turkey or Poland at 4:45pm. The remaining games will be broadcast on Sport1's digital pay-TV channel Sport1+ (SID, 8/6).

FOR THE FIRST TIME: The DPA reported that "in time for the start of the '12-13 handball Bundesliga season" sport magazine Sport Bild will publish a "Handball Bundesliga" special issue. The 102-page magazine will feature "information of all teams, dates and stars of the first and second league as well as a season schedule." The highlight of the magazine will be a 70-minute long DVD, which features the best moments of last season. The magazine will hit the news stands on Aug. 8 with a price of  €5,50 ($6,80) (DPA, 8/7).

SOCIAL VIEWING: MARKETING MAGAZINE's John Reynolds noted Budweiser is set to stream the FA Cup game between Langford and Wembley FC live on its Facebook page. The move repeats an initiative it also undertook last year, "in a match which will also be televised." The match takes place Saturday and will air on ESPN, while also being streamed to fans globally via Budweiser's Facebook page (, 8/6).