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Volume 10 No. 22
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Playcorp Builds Sponsorship Profile By Adding Two New Partners

Wholesale distribution company Playcorp has signed retail deals with Rebel Sports and outdoor specialist Anaconda, according to Andrew Storrier of SPONSORSHIPNEWS.com.au. Playcorp acquired the distribution rights to Under Armour in Australia 18 months ago, and promoted UA through sponsorship deals with the Australian Football League, adventure sports company Tough Mudder and Greater Western Sydney Giants athlete Israel Folau. The brand's official sports apparel partnership with the AFL is worth in excess of $500,000. In the U.S., Under Armour is the fifth-fastest growing retailer and sponsors athletes like Michael Phelps and mixed martial artist George St. Pierre (SPONSORSHIPNEWS.com.au, 8/7).