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BBC Strikes Deal To Lift Olympic Ban On Streaming Radio Overseas

BBC Radio 4's Today and Chris Evans's Breakfast Show on Radio 2 will once again be heard online overseas after the corporation resolved rights issues with the IOC, according to John Plunkett of the London GUARDIAN. Radio 4 news programs including Today and PM faced "an int'l blackout" for the duration of the London Games because the BBC's media rights agreement with the IOC "barred it from broadcasting anything online outside the U.K. from the Olympic Park or other Olympic venues." The BBC has reached an agreement with the IOC to "reinstate news programs online where the Olympics coverage makes up only a minority of its content." But sports-driven news programs, such as BBC Radio 5 Live's Olympic Breakfast, and those that feature a substantial amount of Olympics content, "will remain unavailable overseas" (GUARDIAN, 7/30).

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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