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Marketing and Sponsorship

Marketplace Roundup

Paris St. Germain and marketing agency Sportfive have jointly agreed to end their exclusive collaboration, effective immediately. PSG's new strategy will see the club take direct charge of the development of revenue and internalize the commercialization of its own marketing of rights and hospitality (PSG).

ALL IN A NAME: Malaysian multinational Sime Darby has renewed its naming rights sponsorship of LPGA Malaysia for three more years. The deal was set to expire at the end of this year (ASIASPONSORSHIPNEWS.com, 7/30).

FLY HIGH: South Korean airline Korean Air has become a major sponsor of the Int'l Boxing Association and "heavily leveraged the new deal" in the lead up to the London Games through the association's "Road to London" program. The initiative was opened up to men and women boxers that had qualified for the Olympics but did not have adequate training facilities at their disposal (ASIASPONSORSHIPNEWS.com, 7/30).

ONE FOR ANOTHER: A-League Melbourne Victory FC has taken the naming rights to Football Federation Tasmania's new state football league on a three-year deal. Football Federation Tasmania recently combined its northern and southern leagues into a state-wide competition. Melbourne Victory, which plays some of its pre-season matches in the state, will make a "significant financial contribution to the league." The league will be named the "Victory League"  (SPONSORSHIPNEWS.com.au, 7/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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