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Australia's Nine Network Acquires Last-Minute Sponsors For Its Olympics Coverage

The Nine Network's last-ditch efforts to stimulate interest in unsold TV advertising spots around its Olympics programing "has found some success," but it will not limit the network's losses, according to Darren Davidson of THE AUSTRALIAN. Nine Entertainment Group Sales and Marketing Dir Peter Wiltshire said, "The beauty of a short market is it gives us the ability to monetise really fast. There were plenty of people prepared to get on board at late notice." Wiltshire denied rumors that "advertisers were being offered a presence in every single advertising break during the Olympics to tempt them on board." He also denied allegations that "advertisers who booked Olympics airtime months ago had returned to renegotiate terms as complete rubbish." Nine's losses on the Olympics have been tipped to come in at $40M. Network sources "have acknowledged losses" around $25M. The rights to air the '16 Rio de Janeiro Games are still undecided, with Seven Chair Kerry Stokes said "to have a strong desire to recapture the broadcast rights from Nine" (THE AUSTRALIAN, 7/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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