German Bundesliga Clubs Earn $173M From Shirt Sponsorship Deals
German Bundesliga's 18 teams earn up to €142M ($173M) "through shirt sponsorship deals," according to DER WESTEN. Before the start of the 50th Bundesliga season, only two teams remain without a shirt sponsor, Werder Bremen and 1. FC Nurnberg. The two clubs have not been able to acquire a sponsor yet, but both Bremen Sport Dir Klaus Allofs and Nurnberg Sport Dir Martin Bader are convinced that their teams "will not start the season with a bare chest" on Aug. 24. Bader said that "it is not difficult" to find a shirt sponsor because of the league's positive image. Therefore, he would not "sell his team under value." However, Werder Bremen has a clause in its contract with sports marketing company Infront that "guarantees" the team €8M ($9.7M) a year -- "regardless if a company signs a shirt sponsorship deal or not." Bayern Munich tops the list, earning €25M ($30.3M) annually from its shirt sponsor Deutsche Telekom (DER WESTEN, 7/24).
Here is a complete list of all 18 Bundesliga teams and their shirt sponsorship deals for the '12-13 season:
|Club||12-13 Sponsors||Value / Year|
|Bayern Munich||Deutsche Telekom||€25M ($30.3M)|
|VfL Wolfsburg||Volkswagen||€20M ($24.3M)|
|Schalke 04||Gazprom||€15M ($18.2M)|
|Borussia Dortmund||Evonik||€15M ($18.2M)|
|Hamburg SV||Emirates||€8.5M ($10.3M)|
|Werder Bremen||none||€8M ($9.7M)*|
|Bayer Leverkusen||Sunpower||€6M ($7.3M)|
|VfB Stuttgart||Mercedes-Bank||€6M ($7.3M)|
|Eintracht Frankfurt||Krombacher||€5.5M ($6.7M)|
|1899 Hoffenheim||Suntech||€4.5M ($5.5M)|
|Borussia Monchengladbach||Postbank||€4.5M ($5.5M)|
|Hanover 96||TUI||€4M ($4.9M)|
|1. FC Nurnberg||none||€4M ($4.9M)**|
|FSV Mainz 05||Entega||€4M ($4.9M)|
|Fortuna Dusseldorf||o.tel.o||€2.8M (3.4M)|
|SpVgg Greuther Furth||AL-KO||€1.5M ($1.8M)|
* Werder Bremen has a deal with sports marketing company Infront, which guarantees them €8M ($9.7M) a year.
** 1. FC Nurnberg expects €4M ($4.9M) annually from a shirt sponsorship deal.