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Olympics

Official Compares Fears Of London Transport Meltdown To Y2K

Fears of a transport meltdown during the Olympics have been "blown out of proportion" and will "prove to be unfounded, like the Millennium Bug," according to Arif Durrani of MARKETING MAGAZINE. On the heels of the Summer Games, scare stories about the impact the event’s additional three million daily journeys could have on the capital’s roads and underground train network "have reached fever pitch." However, Dir of Marketing and 2012 Communications for the London mayor Daniel Ritterband "has moved to reassure the city by remembering the media hype surrounding the Y2K glitch" that promised to send the world into turmoil at the turn of the 21st Century. Ritterband said: "I think there is something slightly Millennium Bug about all this. Where we’ll all wake up the next day and think, what was all that about?" Asked about the warnings issued throughout TfL’s ongoing marketing campaign, created by M&C Saatchi and now ratcheted up to include radio and TV as well as digital and outdoor activity, Ritterband conceded it was necessary. Ritterband said, "We want to get people concerned that if they have a really important doctors appointment then they need to leave an extra hour to get there, but that’s sensible planning" (MARKETINGMAGAZINE.co.uk, 7/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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