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Marketing and Sponsorship

The Malaysian Open Has Announced Four New Major Sponsors

The Malaysian Open, Kuala Lumpur ATP World Tour tournament have added four new major sponsors. Rado, Corona, 100Plus and the DoubleTree by Hilton Kuala Lumpur will join long-term sponsors Wilson, CNN International and Astro, the official host broadcaster. Kuala Lumpur will partner with the DoubleTree by Hilton Kuala Lumpur on a "Baked with CARE" charity event where a number of ATP World Tour players will bake DoubleTree chocolate chip cookies. The cookies will be sold in autographed cookie tins with proceeds going to the Dignity For Children Foundation charity. The Malaysian Open, Kuala Lumpur is supported by the Ministry of Tourism and Tourism Malaysia who are founding sponsors of the tournament. Another founding supporter, the Lawn Tennis Association of Malaysia, sanctions the event. Astro will televise all singles matches live on Center Court from Thursday to Sunday (IMG).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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