Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Copa Libertadores Title Creates New Interest In Corinthians Sponsorship

After winning South America's most prestigious club football competition, the Copa Libertadores, Corinthians management "received a representative" from truck manufacturer Iveco, according to Perrone of UOL.com.br. The representative "asked about the possibility" of the company becoming the exclusive sponsor of the Corinthians jersey. The response was that it is possible, but would be expensive. Iveco already sponsored the team near the end of the Copa Libertadores but only "on the chest and the back" of the jersey. The club could not reach an agreement on any other part of the shirt at the time. Until their Libertadores title, Corinthians charged R$30M ($14.8M) annually for the chest and back, R$15M ($7.4M) for the sleeves and R$8M ($3.9M) for the shoulders. Overall, it equaled a total of R$53M ($26M), "not including the premiums for titles." In a statement, Iveco said they "would not comment in respect to becoming the exclusive sponsor" (UOL.com.br, 7/9). Pedro Ivo Almeida reported that former Corinthians President and current Brazil Football Confederation Dir Andrés Sánchez revealed "a sponsorship proposal of approximately R$68M ($33.5M) annually," which should be signed before the end of '12. Sanchez said, "For the next few seasons, the work is already being done, and we will achieve an increase in value of 20% on our jersey. We will close a sponsorship of R$68M per year in December" (UOL.com.br, 7/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/07/10/Marketing-and-Sponsorship/Corinthians.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/07/10/Marketing-and-Sponsorship/Corinthians.aspx

CLOSE