A study released by GroupM estimated that during an overall rise in advertising spend in the U.K., TV and radio ad revenue is "set to fall by around £350M ($544M) this year, according to MEDIATEL.co.uk. Benefits from the London Olympics and Euro 2012 are set to have little effect on the fortunes of media advertising. GroupM Futures Dir Adam Smith said, "The Olympics effect cannot be quantified but is small in media. It has mattered more to sponsorship and public relations (MEDIATEL.co.uk, 7/3).
SERVING UP TENNIS: The BBC will show the Barclays ATP World Tour Finals for the next two years after extending its broadcast agreement with the ATP. The broadcaster will show one live match each day of the tournament including the opening match, one semifinal and the final (BBC, 7/4).