Group Created with Sketch.
Volume 10 No. 25
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Euro 2012 Success A Boost For Adidas

Germany did not win the Euro 2012 title, but German company adidas may well be the second big winner of the tournament, according to Stefan Böhm of DAXVESTOR. Adidas won as supplier of the Spanish national team the European football crown, and this success is reflected in the numbers. Adidas sold "close to 1 million Spanish jerseys, over a million German jerseys and in addition 7 million footballs." Adidas wants to reproduce this success during the next big sporting events, the 2012 Olympic Games and the 2014 World Cup. The company expects a 10% increase in revenue in '12. On Wednesday analysts of European equity broker Exane BNP Paribas issued a 12-month goal for adidas shares to be valued at €77 ($97). The current value of adidas shares is at €59 ($73) (DAXVESTOR, 7/4).