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Volume 7 No. 149
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Automaker Opel Returns To Sports, Sponsors Four Bundesliga Clubs

German automaker Opel has returned to sports sponsorship after more than a decade and will partner with four Bundesliga clubs this season, according to Joachim Hahne of SUITE101.de. In the mid-90s Opel invested "32M Deutsche Mark annually" to be the sponsor of top European clubs Bayern Munich and A...

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