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Volume 6 No. 194
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World Cup Stadium TV Screen Could Come Down

The "gigantic TV screen" that Corinthians will install with its new stadium that will host World Cup games runs the risk of being taken down due to the law "Lei Cidade Limpa," which prohibits external advertising on the streets of São Paulo, according to The investment for the installment of the TV "has not been divulged," but the equipment "would be twice the size of the one in [NFL] Dallas Cowboys Stadium," which cost R$80M ($39.8M). If the club wants to use the screen for advertising after the 2014 World Cup, Corinthians "will have to obtain authorization from city hall, which is practically impossible." As an alternative, Marketing Specialist Rodrigo Barros suggested the team put the screen inside the arena, "just like north American clubs," so any publicity airing on the screen will not be seen from the streets, which is a direct violation of the law (PORTAL2014.COM.ORG, 6/29).

FIFA PERMIT: reported that FIFA will allow 2014 World Cup matches to air in public places in Brazil. FIFA General Secretary Jérôme Valcke said that "it is a big innovation in respect to previous World Cups, where games were only shown in what is called FIFA Fan Fest." Valcke also explained that "large screen transmissions will all be allowed as long as there are no commercial purposes" (PORTAL2014.COM.ORG, 6/28).

CHEAPER: also reported that Andrade Gutierrez, the construction company in charge of building the Arena Amazônia in Manaus, Brazil will readjust the cost for the stadium. With the revision, "the total cost of the construction will go from R$615.9M ($306.3M) to R$529.4M ($263.2M)" (PORTAL2014.COM.ORG, 6/29).

WC DRAW: further revealed that the draw for the 2014 World Cup will be held in Bahia, Brazil in Dec. '13 (PORTAL2014.COM.ORG, 6/28).