Menu
Marketing and Sponsorship

Volvo Ocean Race Will Introduce New High-Performance Fleet

Concern over the "dwindling number of entries" in the Volvo Ocean Race has pushed organisers to introduce a new fleet of "high performance racing yachts" that can be purchased off the shelf, according to Kate Laven of the London TELEGRAPH. In what is seen as a "radical departure from the race tradition, which has underpinned most of the major developments in yacht racing design and technology over the past 39 years," organisers unveiled plans to introduce a new fleet. The fleet will consist of 65 foot monohulls that are designed to be "equal in performance and reliability." British boat builder Green Marine will be in charge of building the boats which will be priced at €4.5M ($5.6M), "around €1M ($1.2M) less than the current Volvo 70's." Those are designed to a box rule "giving scope to push boundaries with rigging and other speed enhancing innovations." Race CEO Knut Frostad said, "Our clear goal throughout the planning process for the next race has been to make it easier and less costly to mount a campaign in the next race." Existing sponsors who have "ploughed around €30M ($37.3M) into their '11-12 campaigns" have been told of the new boat proposals. Frostad estimates that a future campaign for potential sponsors "should not cost more than €15M ($18.6M)" (TELEGRAPH, 6/28).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/29/Marketing-and-Sponsorship/volvo-race.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/29/Marketing-and-Sponsorship/volvo-race.aspx

CLOSE