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Volume 10 No. 22
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Singapore Indoor Stadium Signs On Mercedes-Benz

Mercedes-Benz has been named the official car of the Singapore Indoor Stadium, following an agreement with Daimler South East Asia. Mercedes-Benz will be granted a variety of exclusive branding rights, ticketing privileges and marketing activation opportunities through its sponsorship, which was secured by World Sport Group. Mercedes-Benz car owners will have access to a limited number of reserved, prime parking spots, which will be available on a first-come, first-served basis up to 30 minutes prior to the start of events at the SIS. In addition, Mercedes-Benz branded signage and animated graphics will be featured on LED displays throughout the stadium. Singapore Stadium is the home field of the Singapore Slingers basketball team, which plays in the Asean Basketball League (World Sport Group).