Glasgow Appoints Agency To Run 2018 Youth Olympics Bid Campaign
A campaign to bring the 2018 Youth Olympic Games to Glasgow will be managed by Jon Tibbs Associates "following a pitch battle," according to John Owens of PR WEEK. The agency will handle the work leading up to the city's bid next July. JTA had to beat out three other agencies to win the position. The agency will lead communications "around the brand strategy behind the campaign, as well as consumer-facing and b2b work." JTA will also turn its focus internationally by "engaging with sports federations" around the world (PR WEEK, 6/12).