Sports Investment Takes Stake In Digital Billboard Replacement Specialists Supponor
Sports Investment Partners has taken a stake in digital billboard replacement specialists Supponor. Supponor's DBRLive technology for live sports broadcasts allows TV viewers watching the same event live in different countries to see billboard advertising tailored specifically to them. Multiple live feeds can be generated identical in every way but with different billboard graphics in any electronic media form -- including animation and video for the specific audience. Supponor is the second investment by SIP this year. Sports event design firm Arena Group was the other. As part of the investment, SIP representatives Matthew Wheeler and Michael Broughton will join the Supponor board (SIP).