Tele2 Has Been Awarded Naming Rights For Stockholm's New Arena
Telecom operator Tele2 has been awarded naming rights to Stockholm's new arena to be called Tele2 Arena. The Tele2 Arena, which will be operated by AEG, is due to open in July '13 and will play host to national and international music acts as well as global entertainment and sporting events. Tele2 Arena will hold 30,000 seats, making it one of Sweden's largest arenas. It will also be the home to two Stockholm soccer teams -- Hammarby and Djurgarden (AEG).