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Volume 26 No. 231
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NFL Thanksgiving Viewership Sees 17% Gain For Three Games

NFL Thanksgiving game viewership was up 17% this year, as Fox, CBS and NBC all saw gains (26.5 million average viewers across three games). Fox' Redskins-Cowboys in the late afternoon window on Thursday led the way with a total audience delivery of 30.7 million viewers. The 30.5 million viewers on TV alone is up 16% from 26.3 million viewers for CBS’ Chargers-Cowboys in the same window last year. The same Redskins-Cowboys game on Fox in ’16 drew 35.1 million viewers. Meanwhile, CBS drew 26.5 million viewers for Bears-Lions in the early window Thursday, up from 24.7 million viewers for the comparable Vikings-Lions in the same window last year on Fox.

In primetime, Falcons-Saints drew a TAD of 21.9 million viewers, which would be the net’s best Thanksgiving game since Bears-Packers in ’15 (27.8 million viewers). Last year, Giants-Redskins drew 16.91 million viewers, which was lowest Thanksgiving night audience since NBC began airing the game in ’12.