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Execs Optimistic On NFL Ratings For Week 3 After Trump Comments

TV execs are cautiously optimistic that the NFL’s TV ratings will be up this weekend following President Trump’s remarks based in part on the attention that is been placed on the games from the remarks and the debate that followed. It is always a folly to predict TV ratings, but some broadcast execs say they are particularly enthused by ESPN’s “Monday Night Football” matchup that features the Cowboys, the league’s highest-rated team. That game will be compared to last year’s “MNF” from this week that ran up against the first Trump-Clinton debate and produced the lowest viewership on record. One exec said, “It’s a great chance for the league to be up as a whole."

In a series of five Sunday morning tweets, Fox Sports executive Mike Mulvihill tweeted that he’s most interested in initial tune in from 1:00-1:15pm ET, when people will watch to view what happens during the anthem and time spent viewing numbers. “Increase in reach and decrease in TSV this week would imply a surge among people who don't typically watch,” he tweeted. “The reach number across all Sun/Mon games is probably most instructive in seeing whether this twitter maelstrom has mattered at all.”

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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