Big Dance Seeing Best Viewership In Decades, Record Video Streams
Second-round coverage of the NCAA Men's Basketball Tournament across TBS, CBS, TNT and truTV averaged 8.5 million viewers, the most-viewed second round in 23 years and a 5% increase over 8.1 million viewers in '13, according to Nielsen fast national data. The two days averaged a 5.7 rating, up 4% from a 5.5 last year. Friday also marked the most-viewed first Friday of the tourney in 23 years. Friday's games averaged a 5.7 rating and 8.4 million viewers, up 4% compared with 8.1 million viewers in '13 (THE DAILY).
March Madness Live generated 36.6 million live video streams and more than 7.6 million hours of consumed live video through the first four days of the NCAA Tournament, both records for digital coverage of the event, according to Turner Sports. The totals, representing the First Four games in Dayton and Thursday and Friday contests, were up 40% and 11%, respectively, from a year ago. The most popular individual game on MML to date is Thursday’s Dayton-Ohio State game, with 4.59 million live video streams (Eric Fisher, Staff Writer).