Group Created with Sketch.
Volume 24 No. 159
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Izod Dropping IndyCar Series Title Sponsorship After This Season

IndyCar on Friday announced that Izod will not return as title sponsor of the IndyCar Series after the current season. The company became title sponsor in '10 after becoming IndyCar's official apparel provider in '08 (IndyCar). The move "does not come as a surprise to series officials, who have been pitching potential replacement sponsors since last summer." The six-year, $60M deal was "supposed to stretch" through the '14 season (IBJ.com, 9/27).

IndyCar has been looking for more than a year for a replacement for Izod.