Center Of The Universe: Bruno Mars Tapped For Super Bowl Halftime
Musician Bruno Mars today was officially named as the halftime performer for Super Bowl XLVIII. Mars and his band, the Hooligans, were introduced by Fox’ Curt Menefee on a special “Fox NFL Sunday” set in N.Y.’s Times Square. Mars said performing at the Super Bowl was “an honor,” and when Fox’ Terry Bradshaw mentioned how cold the weather could be for the game, Mars said, “Yeah, about that ... you know what? At least it’s going to be at the Super Bowl, right?” ("Fox NFL Sunday," Fox, 9/8).
Octagon First Call Managing Dir David Schwab on his Twitter feed wrote, "Not sure why NFL & Pepsi announced Bruno Mars today (unless advertising is coming soon). Build suspense & conversation for beverage partner." Blogger Ken Fang notes, "Twitter is breaking over Bruno Mars as the SB XLVIII halftime act. Imagine if it had been Miley Cyrus." SB Nation's Steve Lepore: "You'd think Fox would want to promote New Girl airing after the Super Bowl as early as the NFL promotes Bruno Mars."