Texas A&M Launches Marketing Blitz On Heels Of Manziel's Heisman
Texas A&M Univ. "isn't wasting any time marketing itself" after QB Johnny Manziel's Heisman Trophy victory. The school will "toast the latest Heisman winner with a billboard in the heart of Times Square" in N.Y., and also "bought full-page ads" to run in tomorrow's editions of the N.Y. Times and USA Today. A&M's marketing blitz "includes ads online, nationally with ESPN.com and SI.com and regionally." A&M VP/Marketing & Communications Jason Cook would not disclose the ad budget, but said that it was a "collaboration between the Aggies athletic department and the university at large" (ESPN.com, 12/8).