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Volume 24 No. 159
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Curds & Way: State Farm Urges Consumers To Count Cheese heads

State Farm Insurance debuted today a “consumer promotion extension” of the Discount Double Check ad that features Packers QB Aaron Rodgers in a classroom. Consumers are “invited to count the number of cheese heads in the ad and enter to win a trip to the Super Bowl.” The ad directs consumers to statefarmfootball.com where they can enter the contest (JSONLINE.com, 11/17).