Women's Final Four tickets pricier than men's tickets

Demand for the NCAA women’s Final Four at American Airlines Center in Dallas this weekend "is higher than ever on the secondary market," with prices "more than double compared to 2022." The men's side of things has a starkly different look as of now, as "demand for the men’s Final Four in Houston has dropped by more than 25%" from last year. Ticketmaster’s "lowest-priced single ticket" to the women’s semifinals in Dallas on Friday was $278, while "one to the men’s in Houston on Saturday was $40." A ticket to the men’s championship on Monday "was about the same price," but the women’s on Sunday "was cheaper, at $169" (DALLAS MORNING NEWS, 3/30).