Menu
Franchises

Music Meets Motorsports With Big Machine's New NASCAR Team

Scott Borchetta’s music company, Big Machine Records, is starting its own NASCAR Xfinity Series team that will debut this upcoming season. The new outfit will be named the Big Machine Racing Team and have driver Jade Buford behind the wheel of its No. 48 Chevrolet. The team is being revealed later this morning, and Borchetta said he will use the Big Machine brand as the usual primary sponsor. Borchetta said he is starting the team because he was in talks with a different organization to sponsor Buford the entire year but ended up deciding it would be best to do the venture himself. Big Machine is based in Nashville, but the team will be based in North Carolina.

Borchetta: “NASCAR has done a great job of keeping expenses down in Xfinity, so when I looked at it financially, I said, ‘We can make this make sense, because I was going to be spending money as a sponsor in the series anyway.” As a record label, Big Machine represents artists like Florida Georgia Line, Brantley Gilbert and Rascal Flatts. It joins a host of new NASCAR teams debuting this upcoming year, though several of the others are starting in the Cup Series.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2021/01/19/Big-Machine.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2021/01/19/Big-Machine.aspx

CLOSE