Hyperice Partners With Chiefs, Building On Prior Deal With NFL

Hyperice

Hyperice has reached a multiyear deal with the Chiefs, the first partnership between the company and an individual NFL team after Hyperice in November became the official recovery technology partner of the NFL. Chiefs players will now have access to the Hypervolt Plus percussion massager for gametime recovery via branded HyperTank carts, in addition to custom Hyperice installations throughout the training and locker rooms for players and staff. Fans will gain behind-the-scenes access into players’ training routines, including preparation for game day. Hyperice also will be integrated into the Chiefs’ team-themed fitness center, Chiefs Fit, set to open in the spring at Regency Park Shopping Center in Overland Park, Kan.

Chiefs QB Patrick Mahomes invested in Hyperice when joining the brand as an athlete ambassador in '20. As part of the new partnership, Mahomes will serve as the focal point in marketing and advocacy on and off the field.